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Over the years, I’ve seen two design styles emerge and gain popularity. On one hand, there’s the clean, minimalist look that Stripe has championed for years, which many people love.
But lately, I’ve been getting more and more requests to go in the opposite direction—“Can you make it more BOLD, like Wise, Revolut, Deel, Remote...?”
With the rebrands of Wise and Revolut (especially with the launch of Revolut 10), this bold design trend has really taken off. The demand got me thinking, and I decided to dive into creating my own BOLD design system. It’s still very much a work in progress, but here are a few sneak peeks!
We re-energized the brand, while maintaining its core identity, and made some impressive strides in SEO and UX. The outcome? A significant surge in organic traffic that not only boosted sign-ups but also led to a +50% increase in conversion rates. It's been a transformative journey!
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