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Best Financial Ads Explained

Marketing in Fintech

What are the Best Financial Ads?

We merged the best Facebook ads into 8 different types. Feel free to try all of them!

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1. Spokesperson

This is an engaging video featuring a person explaining your Software / app.

By the founder

Being a CEO means taking care of a lot of different things, some of which are more important than others. It’s easy to get caught up in the day-to-day management and lose sight of the bigger picture.

By the founder FB-ad example

2. App demo

Highlight the app features and demonstrate the value points.

Most Powerful & Important ad

This could be just about the most powerful and so important kind of ad. You've certainly seen them before. An application displayed by its user interface (UI). The important thing here is to have a strong UI to begin with. Else, you will undermine the power of this type of ad.

3. Social proof

Opinions of brand or app by others. Use it to create trust.

4. Unboxing

If the app has a product with it. Showcase the packaging and product. For example: a bank card.

5. Dynamic ads

Computer generated based ads. Generally the least interesting option.

Meta: "Dynamic ad materials combine multiple ad components (such as images, videos, text and prompts) in new ways to improve your ad performance. That way, you can automatically create personalized variations of ad materials for each person who views your ad, with scalable results.Dynamic ad serving is an ideal optimization tool if you're not sure what ad serving will resonate with different audiences. Because you can only see the aggregated performance of all displayed variations, we do not recommend dynamic ad serving as a replacement for a/b testing."

6. Existing content

Already generated content with high engagement.

7. Case study

Study or testing of an app proving great performance or improvements.

8. Lifestyle / UGC

Showcase the app being used in everyday life.

Digital Strategist

Dieter

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