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FIRST: So there is a 50% chance that the real problem isn't your landing page. To be sure. Begin by creating a detailed description of some of your target audiences (called buyers personas).
From there, you' start talking to your target audience and build a user map in order to know every step of the process involved in getting them to sign up. And most of all, enjoy your great software.
IMPORTANT: A landing page consists of two parts: Above the fold & Below the fold. Above is what you see without scrolling, Below is the rest.
IMPORTANT: Carefully consider your target audience. For example, if you want to reach 20 to 45-year-olds: keep in mind that your website should have a modern contemporary look that still comes across as formal.
You want to attract attention from the start. Therefore, above the fold should be a major focus.
1/ Show your software in the best way possible.
2/ Answer their main questions right away
3/ Create credibility: Show social proof
4/ One EASY CTA
Should I show the software right away? The answer is almost always yes!
People expect to see what they get and otherwise skip.
Don't show crazy fancy stuff, but your software as it will be used. For example, on a laptop or phone.
There are many ways to do this, usually in the form of a title and subtext or bullet points.
Start with your USP, the reason why they should choose you. Do this based on conversations with your audience and (if you are a startup) try to differentiate yourself from your main competitors.
Briefly explain what your software solves. Try to eliminate all objections immediately.
This one is easy. Show that your software is being used.
If you don't have many users, show badges such as: trusted by "NAME".
Your call to action should be really easy:
When they click, they get value out of it.
Look at your customers' pain points and address some of their main concerns.
An article explaining this beautifully: Marketingexamples.com
Book a free consultation with our digital strategist, Dieter. Let's see how we can support each other in the future.
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